The Velvet Claw story
Indoor cats are hunters with nowhere to hunt. That restless energy turns into 3am sprints, chewed cords, and a bored cat staring out the window.
We started Velvet Claw to fix that — with toys built around what cats are actually wired to do. Stalk. Chase. Pounce. Kick. Every toy in our lineup targets a specific instinct, so play feels like the real thing and your cat stays sharp, active, and satisfied.
We obsess over the details that matter: randomized motion that doesn't get predictable, rechargeable designs that skip the battery hassle, and materials that survive the bunny-kicks. Soft on the paws, serious about the hunt — that's the velvet and the claw.
Welcome to the hunt.